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So, you’ve opened your online shop a few months ago and your sales do not grow as it was expected, do they? You Google “the best online shop in the UK”. Is your shop on the first page? Is it on the second one?
The competition is fierce…
You dedicate a part of your budget to different marketing campaigns, but the results are disappointing. You might have short-term achievements, but you need some long-term and cost-effective solutions.
Have you heard about SEO?
If not, then it’s the right time for you to learn about it. If you have some basic knowledge, then you should dig deeper and understand why it is important for you and your business.
In this article, we will speak about what SEO is, the reasons why your e-commerce business needs SEO, why seeing the results takes too long, and how to choose the right specialists.
Let’s start from the beginning.
Imagine that your potential customer opens Google and types some words like “automatic travel umbrella” and gets about 7,920,000 search results. But, she clicks on the first result to see what they offer.
The good thing is that she’s found an umbrella, and actually ordered it. The bad thing is – it wasn’t your online shop. In fact, your shop wasn’t even on the first page results to be noticed by her.
In other words, SEO will help you increase the monthly quality traffic to your website and connect with your potential buyers who are searching online for the products that you offer.
According to studies, the first organic search result gets the 33% of traffic.
SEO is a fantastic business development tool which will bring you closer to the people who are ready to be converted and to make a purchase.
SEO is not finished. Ever. And, you can’t buy or cheat your way to the top of the search results. Though some SEO specialists may promise you fast results, you should know that it’s nearly impossible and they simply want to fool you and take your money. We’ll discuss this in point 4.
But now, read about why exactly your e-commerce business needs SEO.
Do you have any plans like launching a new brand, a product line, or do you want to enter new markets? With SEO, you can target your customers by determining what terms they use while searching for the products. Not only locally, but also internationally.
SEO is simply a marketing channel that helps to grow your business. But first, you need to determine your clear strategic objectives which are Specific, Measurable, Attainable, Relevant, and Timely (S.M.A.R.T.). Adjust your objectives according to the things you want to achieve through SEO.
It goes without saying that investing time and resources in search engine optimisation is one of the most cost-effective marketing strategies. SEO provides many benefits to your Ecommerce business that traditional marketing and paid advertisement can’t. Let’s name a few:
A study by Outbrain shows that search is the #1 driver of traffic to content sites, beating social media by more than 300%.
Still not convinced? The e-commerce industry is very competitive, and SEO helps you to increase your chances of winning customers. While you think about implementing SEO tactics, your competitors are acting. This is how we get to the next point – why does it take a long time to see the results?
Does it really take up to 4-6 months to see the first results of your hard work and spent pounds? This is one of the most-asked questions about SEO. As a CEO, you want to see quick results and the ROI. But, you have to wait. Let us explain why.
Here are the key points you need to know about SEO and the time that needs to be dedicated to it. This may seem to be very difficult and time-consuming. But, the results are worth the wait.
To keep you away from the danger of being fooled or deceived, we’re going to speak about the negative outcomes of trusting the wrong SEO specialists.
It is frightening, isn’t it? This is why it’s crucial for you to choose the best SEO specialists for your business who will help you grow, instead of harming your online reputation. To get more information on this, you can visit Google Webmasters Support pages.
After learning about the ways that dishonest companies can fool you, you are ready to choose an experienced and trustworthy SEO company. There are three types of SEO specialists that you can hire: individual consultants, agencies, and in-house specialists. If you don’t have in-house SEO specialists, then you choose between the individual freelancers and SEO agencies.
But, what are the main criteria for choosing the right SEO team? Here are some important things to learn about the specialists in order to compare them and understand their level of experience and professionalism.
Getting all this information can’t guarantee you a high-quality SEO service, but it will reduce the risk of hiring unreliable companies. In any case, you need to choose carefully and to weigh out all the advantages and disadvantages before your final decision.
As the CEO of your company, you are responsible for the stable growth of your e-commerce business and the increased sales over time. As you can see, SEO is one of the most effective marketing tools which will be the right long-term investment for your business.
Use the above-mentioned tips to avoid getting fooled by the SEO specialists you hire and to find a great SEO team to partner with.