Organic traffic is like rain. In the sense, you don’t have full control over it and can’t predict with pinpoint accuracy WHERE it will rain. In contrast, Paid traffic is like a faucet – you have total control over the traffic you’re paying for, the audience you want to target, demographics and, most importantly, total control over your budget!
eCommerce PPC services can be one of the fastest ways to grow a business if done correctly. Combining the right targeting with the right audiences will allow you to create sustainable, converting PPC campaigns that will grow your business as fast as you can handle. But build engagement too… An engaged audience is far more likely to convert, so combine several PPC ad strategies to build a strong audience, getting conversions for you at the same time.
But build engagement too…
An engaged audience is far more likely to convert, so combine several strategies to build a strong audience getting conversions for you at the same time.
We are certified Google partners and have an extended experience for over a decade promoting eCommerce stores through tested, scientifically-measured PPC ad strategies, so you can rest assured we have tried it all, from channels that fail to those that take years to pay off. Best of all, Smarketa is a marketing agency with an eCommerce mindset. We understand your needs as a business owner, so we strive to drive short-term results, and maximise the long-term ones. That way our clients get exclusively up-to-date, sales-driving service within a reasonable budget.
Search advertising is ideal for eCommerce stores that want to rank for particular keywords, target a specific audience, get a particular amount of traffic, within a distinct budget. Since the search (PPC) ads are only displayed to searchers who search for terms related to those you are paying for, there is a higher chance of conversion as you’re driving only relevant traffic to your store. And we’ll keep changing the strategy to make sure you win. Search ads are a perfect fit if you need to increase your sales in a minimum time possible by driving targeted traffic already interested in your product.
Product listing (shopping) ads work similarly to search ads. This ad format is developed specifically for eCommerce stores. They are visual – they include featured product image, allowing your potential prospect to see the image of the product you’re promoting and are tailored towards products and product categories (vs. keywords). With Product Listing (shopping) ads you can instantly promote a certain, few or all of your products on Google.
YouTube ads are a very effective form of advertising for eCommerce stores, as the ads are targeted based on the Google search and Youtube view history of your audience. People are more keen to click and watch an ad if the content is connected with their previous searches. Note that video is also the most engaging form of content and a must-have channel for the marketing strategy of your store.
Facebook Ads are another powerful method to boost an ecommerce store giving an opportunity to examine competitive market, target specific audience and interact with them at the right time. Facebook’s Lookalike Audiences tool makes it easier to find potential customers that are similar to already existing ones. Investing in Facebook marketing gives you high chances to succeed.
Talk to our Marketing Experts and define which advertising strategy is a good fit for you.Talk to us
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