Does an eCommerce Website Need SEO?

Without SEO an eCommerce business can have good, even great sales, but will
never achieve its full potential.

And why is that?
Well, as an eCommerce business owner you know that no matter how great your website is, it will only be able to convert a fraction of the traffic that comes to your store.
So, the more traffic, the more sales, right? Almost. To be exact, the more ‘targeted traffic’, the more sales (assuming you maintain your conversion rate). And the word “targeted” is the key too! The answer to the ‘why’ has a few parts to it! First, the total traffic you can get can be Paid, Referral, Direct and Search. And without ecommerce SEO you’ll just need to be very lucky to get search traffic. So yes, you’ll be missing out on a chunk on potential traffic without SEO.
39% of all global traffic comes from search engines.
79% of consumers click on organic listings first.
93% of online experiences begin with search engines.
If done right, SEO can drive a 14.6% conversion rate.
What about the word ‘targeted’. A good ecommerce SEO strategy can target precisely the potential customers interested in your services. What’s even better, it can target those not yet sure, who will then become certain as they move down your funnel! So not doing SEO is not only forgoing traffic, but also forgoing ‘targeted traffic’. Just imagine all the customers (around 70%+), eager to buy what you sell, not clicking on your paid ads, instead of clicking on your competitors organic listing! (as organic listings are a lot more trusted).
Last, but not least: with our eCommerce SEO services your store will get authority status as well as build trust of users and search engines. So, to put it simple, doing SEO, just like doing branding, is an investment in an asset that will pay off for a while to come!

Why Choose Us?

We have been doing SEO for ecommerce websites for over a decade, so you can rest assured we have tried it all, from strategies that fail to those that take years to pay off. Best of all, Smarketa is an eCommerce digital marketing agency with an eCommerce business mindset. We understand your needs as a business owner, so we strive to drive short-term results, and maximise the long-term ones. That’s the “New Age eCommerce” approach!

Platforms We Support

We support nearly all the shopping carts

The Parts of Our eCommerce SEO Service

(Click an icon to learn more)

SEO Audit


Researches and Analyses


On-Site Optimization


Off-Site Optimization

SEO Audit

We always preach, an eCommerce SEO audit lies at the foundation of any successful ecommerce SEO strategy! So we start by thoroughly examining all search engine optimization aspects of your webstore, to clearly identify any shortcomings that may come between your store and top rankings!

Researches and Analyses

We continue by doing keyword research to discover and target the best performing keywords for your business. We analyse the top competitors’ seo profiles. This allows us to identify the most successful SEO strategies for dominating your niche. We combine the findings of all the previous parts into a coherent and tailor-made eCommerce SEO strategy that will guide our efforts.

On-Site Optimization

We begin by making your eCommerce store as 'satisfying' as possible, including technical side of your webstore, such as site speed, site structure, schema markup, etc... and content side gave the demands of your niche, for both your store's potential customers and search engine crawlers.

Off-Site Optimization

Here we give the main priorities to getting high-quality backlinks from your authoritative niche websites. We create high-quality content and outreach to those website owners’ to share with them, so finally they link back to your website.

Check your store’s organic traffic potential with our
ecommerce SEO experts.

Contact Us

Our Clients

Featured Articles










What Are They Saying

Featured Articles
Dmitrij S.
Dmitrij S.
PETDREAMHOUSE.CO.UK

Very good and supportive team of SEO specialists, great to work with, happy with the completed work. Would recommend!
Josh N.
Josh N.
SOFASOFA.CO.UK

“They offer a highly professional SEO service and have a solid understanding of Google Algorithmic updates. They also complete the work to deadline and use the time wisely to deliver great value.”
Matthew Hughins
Matthew Hughins
XLASH.COM

Since we started using Smarketa’s service our traffic has grown on average by 128% on monthly basis and the sales for the past quarter have grown on average by 40% per month. We feel the value Smarketa’s team has brought to our online store and highly recommend them!
Rufus Greenbaum
Rufus Greenbaum
GREENVITS.EU

Smarketa’s team is doing a very professional job building the SEO performance of my web shop.Business has increased by 30% already in the first month! Plus – Great reporting.
Tom Tyrrell
Tom Tyrrell
NFCDIRECT.CO.UK

We have very stringent criteria when it comes to building our Off-Site reputation and SMARKETA has one of few specialists who have been able to meet our expectations

See what MSB's CEO George A.M. said about working with Smarketa.

What Smarketa's Team Said About Working on MSB.

Featured Articles
Susan M.
Susan M.
SEO MANAGER

“First, MSB website was on a ground-zero optimisation level, so we had a plain field to work on, sometimes introducing innovative elements, experimenting and improvising, but of course, the highest SEO results were reached through time-tested, long-known effective strategies.”
Tigran M.
Tigran M.
CEO OF SMARKETA

“Mobile Signal Boosters” was a challenging project we managed to succeed. It took us tons of efforts, huge amounts of energy spent on brainstorming, testing solutions, analyzing statuses, developing strategies, briefing and and summing up the results… Hard work pays off! Great results in small portions. That’s so satisfying!”
David
David
PPC MANAGER

“MSB had some paid campaign experience from long before we took on the project, but their effectiveness was very low, and we had to make up plans for a different approach so that we could prove that all the budget that is to be spent on PPC will bring tangible results.”
Ginnie A.
Ginnie A.
CONTENT MANAGER

“In case of MSB it was really very productive to choose the inbound content approach: start a blog, create educational, informative content, begin guest-posting in other niche-related blogs and websites, because there was a solid amount of people not aware of any solutions to their problem. Our strategy helped them get proper info, make independent decisions.”
Victoria H.
Victoria H.
MARKETING MANAGER

“When studying the market with its specifications we saw that the growth potential for Mobile Signal Boosters was quite high. We developed strategies for all the relevant channels and launched campaigns that proved to be successful.”

Get in touch and start the journey to the highest
positions of Google rankings

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Frequently Asked Questions

Question: What’s the advantage of SEO for ecommerce stores over other marketing strategies such as paid ads?

Answer: It’s a precious source of traffic that once tapped into will be bringing in potential customers to your store for free! It’s like an asset that pays dividents, you just need to invest in creating it!

Question: How will I be able to keep track of the work that is being done on my website and the results that are being achieved?

Answer: You will have a dedicated account manager who will provide you with weekly updates and monthly reports, just to make sure you know exactly how much your website SEO is progressing!

Question: What’s the optimal duration to get results from SEO?

Answer: Indeed, SEO provides great results, but only with the right time investment. It typically takes 8-10 months from the start of an SEO campaign for significant results to appear. Still, you should start seeing improvements in your rankings and other indicators within 4-6 months!

Question: What if my ecommerce site has been penalized by Google? Can you still launch a successful SEO campaign and get my webstore to top rankings?

Answer: Yes, without a doubt. It may however take a bit longer to deliver the expected results as being penalized makes it work somewhat harder, compared to an ecommerce website with a clean SEO history.

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