Facebook Ads Audit for eCommerce
Up to 5 campaigns audit
Manually done by experts
Action plan for your campaings
Delivery in 3 business days
100% money back guarantee
1 hour of consultation
Many people see Facebook advertising as very straight-forward, just pay and people will see your ad. However, there are many aspects to Facebook advertising, and, if done incorrectly, it will fail to bring traffic and convert. Facebook ads can reach your potential customers at the right time. Facebook Ad audit will check on targeting, ad content and visuals to see how attractive they appear to the audience. Performing audit will minimise your costs and maximise CTR and conversion rate.
Your web store performance always has room for improvement. Facebook is constantly changing its algorithm, thus your Facebook Ads strategy needs to change alongside it. Plus, audience preference is never the same. In order to stay up to date on all changes, use your budget in an optimal way and reach your ads’ full potential, make sure to perform a Facebook Ad Audit.
The eCommerce market is constantly changing, with new competition coming to play, old ones getting stronger or weaker. Also, many dynamic factors affect customer behaviour. Thus, it is generally advised to perform the Facebook Ads audit every 3-6 months, to make sure that you are up to date and relevant in your market niche and competitors.
Competitor analysis
Identifying competitors of a business in a specific niche, analyzing their success factors, working strategies and mechanisms they use helps develop new Facebook Ad strategies based on the results of the analysis.
Business account analysis
Segmentation and structure of your ad campaigns are crucial in order to be able to analyse their effectiveness. If your ad campaigns are wrongly structured and segmented, it makes it harder to manage them.
Tracking review
We check to see if the pixel code is active, and whether it’s working correctly and tracking all the conversions done on site. We set up events based on your business goals to see if the campaigns are converting or not and whether or not they bring the desired results.
Targeting review
We examine your audiences according to their interests, behaviour, demographics and other factors to make sure they match your ideal buyer avatar and fit into your campaigns.
Placement review
This stage will show where your ads display and further analysis will determine which type of placement works best with which type of offer and audience.
Strategy review
A strategy is one of the key tokens of success of your advertising campaign. Market demand and interests are constantly changing and you need to adjust your strategy and presentation accordingly to send an attractive offer through the right channel to the right audience.
Because we perform audits manually.
Tech is getting smarter and smarter. But, with over a decade of experience in the sphere, we have carved a constantly developing mechanism of work that is mostly done manually, from hand-setting targeting, to strategy and competitor analysis.
Here at Smarketa, we make sure every detail that has a certain amount of impact on the performance of your Facebook Ads is carefully studied and analyzed. We have built and gained trust for years as the best Facebook Ads audit company and we’re ready to share our expertise with you.
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The Facebook Ad audit made it clear that we need to adjust our strategy to fit our audience and reach our full potential. After the optimization of the ads, the results were amazing.
Before the Facebook Ad audit we thought our targeting and tracking were in order. But, as it turned out, there was a lot of room for improvement and optimisation. The report was very detailed and clear and further actions were evident.
The audit we did helped us understand what were the interests and behaviour of our audience is and how to adjust our Facebook Ad efforts to reach them more effectively and send out more relevant offers to match our audience.
How long will it take for you to deliver the Facebook Ads Audit report for my eStore?
Depending on the number of your Facebook campaigns and how big your online store is, it can take up to 3 business days from the moment we confirm your audit request.
What if I need clarifications and further feedback on the report, after I get it? Will you be able to provide them for me?
Of course, we will! Our team will happily help clarify the meaning of every input in the report to make sure you know exactly what each result means.
Would you be able to actually resolve all the issues you find during the Audit?
Certainly, yes! Although as part of the audit we will not be making any changes, if you choose to give us the green light, we can very quickly turn your audit report into a Facebook Ad strategy and start implementing it. Our team of marketing specialists have years of experience and are equipped with the best tools. Rest assured, we will be able to address all and any Facebook Ad issues you might have!
