Running a successful online business requires you to put in a lot of work. The goal is to maximize sales, and this is something that you can only achieve through a proper marketing strategy. You ought to help people know that you exist first before they can become buyers. Therefore, your primary concern should be to let people know about your existence and convince them that they need your products.
The first step towards that is to come up with a competent website. As an online business owner, you know that your site works as the link between you and your customers. Your website represents your shop. This is where people come to view your services and interact with you.
While there is a range of ways to improve your website and make it a leads generating machine, nothing beats the power of Search engine optimization, which can be a valid online business strategy. SEO is the easiest way to let your target audience know about your existence when looking for products or services like yours and is a very effective marketing strategy for online business. Here is when SEO strategy for eCommerce comes into play.
What is search engine optimization? Also abbreviated as SEO, this is the process of improving your website or structuring it so it can appear on top of the search engine results, thus making it easily found by consumers. Why is SEO important in a digital marketing strategy? If you do it right, SEO can significantly increase traffic to your site. It does so by enhancing its visibility, and with increased traffic, there is an increased chance of maximizing sales.
But how do you craft effective SEO strategies? Creating a website and adding some blogs alone is not enough to push your site to the top of the search result. You need to follow not only the SEO trends but also the right SEO strategy for it to be a success. It requires you to put in work and if need be, let experts in to handle the processes for you. Let’s have a look at the tips to help you come up with the best SEO strategy for increasing the traffic of the website.
On-site SEO refers to the metrics you analyse and the improvements that you make on your site to make it better and recognizable by the search engines. There are lots of SEO algorithms that determine how well your website will be ranked. To determine the best toolset for creating your website’s current SEO profile first you need to identify the metrics you’ll check. The onsite strategies that can help you improve the site include:
The onsite strategies that can help you improve the site include:
Your title tag plays a huge rule in your site’s ranking. You should come up with the finest and most unique title tags to stay ahead of your competitors’ websites. Make sure that the title tag is not too long and try your best to use keywords within the title tag as much as you can.
If used in a smart way, description tags will optimize your site and make it loveable by Google. It is recommended that you provide descriptions on every page and try as much as possible to add the keyword in the description. However, the meta description should not exceed 300 characters.
The use of HX or heading tags on the main sections is a significant onsite improvement. You can use H1, H2, H3, and H4 headers. H1 is for the main heading while H2, H3, and H4 are used for the secondary subheadings. Do not forget to highlight keywords on these.
Keywords are the most critical SEO element and should be a big part of your SEO strategy. This is because these are the words consumers will be using to search for products and service providers, and, if used correctly, your site will appear on top of the results. There are rules that you should follow when inserting keyword tags. Do not just add them anyhow and expect them to yield results. For starters, you should not spam your keywords. A lot of eCommerce owners assume that the more keywords they use, the better the site will be ranked, and they end up misusing them. The goal is to make your site content as readable and understandable as possible. Some platforms such as Bing and Yahoo use this tag to determine how lovable your site is.
Internal linking helps site visitors to navigate through your website pages, and it is also a great way to engage with the customers. External linking, on the other hand, allows you to support your arguments by directing readers to authoritative sites where they can find in-depth information about your opinions. It is an excellent way of building relationships with your customers by giving them clarifications.
Avoid using signs such as “&” and “!” in the URLs. This could make the links appear spammed. Also, make them as short as possible and try to make them easy to read and comprehensive. Also, the URL should name the content provided on that specific page.
You cannot go wrong with the use of pictures and videos to enhance your content and it is a strong SEO website strategy. However, you should only use quality videos and images if you want your site to be ranked well. Blogs are essential but adding pictures and videos will make them better. People will prefer viewing videos and photos to reading the same information on a long blog.
As an eCommerce owner, you should know that working on your site alone is not enough to take you to the next level. You need to take a few steps ahead and do some offsite things to make your website rank top. Some of them are:
A lot of online business owners tend to overlook the importance of guest blogging and how it can help in increasing traffic. This is an excellent way of getting traffic from popular and authoritative sites, and it works by enabling the site engines to crawl to your website frequently.
How do you do this? Sign up to popular social networking sites like Twitter, Google+, Facebook, and Linkedin and create a professional profile. You can then promote your website posts by linking them to these social media platforms, and this way, you will be exposing it to more people. This can also help you build a positive online reputation.
Moreover, nowadays Instagram has become a popular platform for online shopping lovers: it provides various features and templates to showcase your products.
You might feel that you have followed all the tips mentioned above but without great content, they will all be in vain. You need to craft relevant and understandable content to help your readers understand your services and how they can help solve their problems. How do you create an effective Google SEO content strategy?
You must define the segment or group of buyers that you wish to reach with the content. To determine your audience, consider your current customers, check who your competitors are targeting, survey to understand their common problems. Outline the benefits of your products and how they can help solve those problems.
Now that you understand your topic core and who you will be targeting with the content, do keyword research to know the exact keywords to use in that case. If you are wondering how to create a keyword strategy for SEO, it is simple; do broad research, narrow the keywords down based on the best-selling products, your products’ features and the most probable questions that your targets might ask Google.
Do not just rush into throwing topics and blogs on your site. What is your area of specialization or what online products and services do you offer? The goal is to offer relevance, and by this, it means that the readers should gain something from the content. Do thorough keyword research first to understand the kind of words that your target audiences are likely to use when searching for products that relate to yours. The topic area will guide your keyword research, audience research, and SEO content creation. You can then use this knowledge combined with your data to craft all kinds of content without going out of relevance.
Use the keywords wisely to pump your content and ensure it is readable and favorable by Google. By optimizing intelligently, it means that you should use the keywords appropriately, make the content relevant, comprehensive, and high value, and be consistent with your posting schedule.
For you to succeed and stay competitive, you must be aware of all the marketing trends. You must also keep up with the constant technology improvements, and one of the ways to do so is by adopting SEO in your digital marketing campaigns. Lots of eCommerce owners choose to hire either an SEO freelancer or a Marketing agency to take care of the online performance of their business because it plays a range of significant roles which include;
This guide is good enough to guide eCommerce owners through their SEO strategy development. It will help you choose the optimal strategy that will work for your niche and how to create an SEO strategy for your business. Take your time, and if you do everything right things will fall in place.